News outlets around the country are reporting the funeral to retail stores. Traditional brick and mortar shopping locations are being replaced as more shoppers turn to online platforms like Amazon. After doing over 135 Billion dollars in sales last year online, the tech giant is setting their sights on brick and mortar expansion.
AmazonFresh started testing their service a little over 8 years ago here in Seattle. The emerald city has now become the testing ground for yet another market entry experiment with their company titled AmazonFresh Pickup. Unlike the delivery service, customers will be able to pick up their orders two hours after purchase at no additional charge. AmazonFresh members will be able to pick up orders within 15 minutes.
A few months ago we ran an article speculating that Amazon would be bringing drive through grocery to Ballard. This is now one of two locations open for Beta in Seattle, the other being in Sodo. Currently, Amazon employees have exclusive access to the Beta trial.
The grocery market is a $600 billion dollar market in the U.S. Amazon seemed to have no problem taking a big piece of retail market share, it will be interesting to see what they do with the grocery industry. This could be the power play necessary to over take Walmart as the world’s largest retailer.