According to a 2017 article posted on Sprout Social, there was one study where it was reported that 94% of millennials and 84% baby boomers used various sites to search for their future home. Included in that study are websites such as Facebook, Google, Youtube, as well as countless other pages and real estate specific platforms.
Websites, specifically social media sites, provide the world with incredibly powerful resources that help people to further connect, building trust, and enabling communication in various forms. When you think about social media, what you should be focused on is really the reasons as to why you’re on there in the first place.
Establishing new connections, empowering your network, and maintaining relationships are three of the biggest goals we consistently achieve on social media. There are many others we have added over the years, but these are great for major focuses.
The world of real estate is no longer primarily in print magazines or telephone books. Successful agents and people looking to buy or sell are utilizing platforms such as Instagram, Twitter, Facebook, Pinterest, and more. Smartphones have given listings a new life and made them readily available. Some agents are even live-streaming from their properties to fully leverage their network on social media.
Modern social media sites like Pinterest and YouTube enable consumers to purchase direct, utilizing different buttons and clickable link functions to make their platform more valuable. Instagram has become one of the most successful and continues to adapt alongside Facebook.
If you’re not familiar with current social media tactics, what programs to use, or how to source content for your real estate business, feel free to contact us for assistance.
Contact us to talk more about social media and Washington real estate opportunities